Cantate’s 2024–2027 Strategic Plan

Cantate’s 2024–2027 Strategic Plan

Putting Down Roots, Finding Our Post-COVID Identity

Mission

To build community through choral music

Vision

We envision:

  • A continuously evolving choral canon that is representative of diverse voices
  • Cantate as an artistic resource for the community and our members
  • Cantate as Montgomery County’s premier choral organization
  • Choral experiences that are accessible to the full diversity of the community, recognizing its differing backgrounds and goals.

Values

We believe that:

  • Choral music has the power to transport, challenge, and transform performers, audiences, and communities
  • Music allows us to envision and live into a better world
  • Artistic excellence should be at the forefront of everything we do
  • Music organizations must educate the public on the value of the arts
  • Art should be accessible to and representative of all of humanity
  • We have a responsibility to provide opportunities for the next generation of artists
  • Great art continues to be created; we are not a museum of the past
  • Community and art exist in reciprocal relationship; one cannot exist without the other

Strategic Goals: Deepen, Broaden, Diversify

1. Increase Community Engagement

  • Develop organizational presence upcounty and eastcounty
  • Realize artistic and interdisciplinary parternships and collaborations
  • Deepen, broaden, and diversify our audience, donor, and volunteer bases
  • Expand educational outreach

2. Improve Organizational Excellence

  • Strengthen organizational capacity to manage programs more effectively
  • Expand and diversify funding sources including grant opportunities
  • Support Singers’ growth as artists in order to attract and retain high-quality singers of diverse backgrounds
  • Formalize board operations and provide opportunities for board training and expansion
  • Re-engage Advisory Board

3. Expand Media and Marketing Reach

  • Redesign Website
  • Improve communications around programming
  • Explore new marketing opportunities
  • Increase online and social media presence